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Do Patients Care About Your White Coat? You Might Be Surprised

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Do Patients Care About Your White Coat? You Might Be Surprised

A new study shows that provider attire could matter more than you think

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The question of appropriate ward garb is a problem for the ages. Compared to photo stills and films from the 1960s, the doctors of today appear like vagabonds. No ties, no lab coats — scrub tops have become the norm for a number (a majority?) of hospital-based docs — and even more so on the surgical wards and in the ER.

Past studies have addressed patient preferences for provider dress, but none like a release from last week.

From the University of Michigan comes a physician attire survey of a convenience sample of 4,000 patients at 10 U.S. academic medical centers. It included both inpatients and outpatients, and used the design of many previous studies, showing patients the same doctor dressed seven different ways. After viewing the photographs, the patients received surveys as to their preference of physician based on attire, as well as being asked to rate the physician in the areas of knowledge, trust, care, approachability, and comfort.

You can see the photo here: casual, scrubs, and formal, each with and without a lab coat. The seventh category is business attire (future C-suite wannabees — you know who you are).

Here are the top line results:

Over half of the participants indicated that how a physician dresses was important to them, with more than one-third stating that this influenced how happy they were with care received. Overall, respondents indicated that formal attire with white coats was the most preferred form of physician dress.

I found the discussion in the study worthwhile along with the strengths and weaknesses the author’s outline. They went to great lengths to design a non-biased questionnaire and used a consistent approach to shooting their photos. They also discuss lab coats, long sleeves, and hygiene.

But what to draw from the findings? Does patient satisfaction matter or just clinical outcomes? Is patient happiness a means to an end or end unto itself? Can I even get you excited about a score of 6 versus 8 (a 25% difference)? For instance, imagine the worst dressed doc — say, shorts and flip-flops. Is that a 5.8 or a 2.3? The anchor matters, and it helps to put the ratings in context.

During my training, I idolized my chair and program director. My PD is still a trusted friend to this day, and my chair was and is a nationally known figure. Yet on the weekends, they wore jeans and went casual. I still do that myself — partly as a Saturday and Sunday dress down and attire decompression, but also in part because of mental memory and emulation of my mentors. It was OK for them, so it is OK for me. Their patients adored them.

Despite the study, unless my overseers put hard rules into place, I likely will not become a haberdasher’s Saturday and Sunday dream cadet. However, if firm evidence proves we have a meaningful impact on patient experience based on our appearance, I will upgrade. Monday to Friday I am game-on as the wards go and don the collar and neckwear. But for holidays, nights and weekends — yes, I am intrigued and will keep an open mind and wait for additional credible data.

Does our dress change how a patient feels and recovers? I am still hesitant on the latter, and on the former, as the patient gets to know you, how you physically represent yourself probably means less. But we have a lot to learn about patient experience and satisfaction. It’s a knowledge black hole now.

To move my thinking, the study I want requires a different approach. I need the same 4,000+ patients but with actual docs dressing in the garb depicted in the photos (the number and distribution of providers to be determined). The study design would be a sound single-subject design, and participants would wear casual clothes for six months and then switch to white coat formal for another half year. Patients would assess their docs not based on appearance but experience or satisfaction domains relevant to a set of tangible outcomes. Compare and contrast the same doc in the different duds and use them as their own controls. These outcomes should be marked enough for practitioners to take note of and force them to realize dressing down does them and their patients a disservice (i.e., trust, adherence to care plans, follow-up).

That kind of data would put my casual attire in the Goodwill pile and allow these guys to seek another round of funding. But call me an open-minded skeptic.

Bradley Flansbaum, DO, MPH, MHM, works for Geisinger Health System in Danville, Pa., in the divisions of hospital medicine and population health. This post originally appeared on The Hospital Leader.

2018-06-14T12:00:00-0400
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Medpage Today

Do Patients Care About Your White Coat? You Might Be Surprised

A new study shows that provider attire could matter more than you think

MedpageToday

  • by

The question of appropriate ward garb is a problem for the ages. Compared to photo stills and films from the 1960s, the doctors of today appear like vagabonds. No ties, no lab coats -- scrub tops have become the norm for a number (a majority?) of hospital-based docs -- and even more so on the surgical wards and in the ER.

Past studies have addressed patient preferences for provider dress, but none like a release from last week.

From the University of Michigan comes a physician attire survey of a convenience sample of 4,000 patients at 10 U.S. academic medical centers. It included both inpatients and outpatients, and used the design of many previous studies, showing patients the same doctor dressed seven different ways. After viewing the photographs, the patients received surveys as to their preference of physician based on attire, as well as being asked to rate the physician in the areas of knowledge, trust, care, approachability, and comfort.

You can see the photo here: casual, scrubs, and formal, each with and without a lab coat. The seventh category is business attire (future C-suite wannabees -- you know who you are).

Here are the top line results:

Over half of the participants indicated that how a physician dresses was important to them, with more than one-third stating that this influenced how happy they were with care received. Overall, respondents indicated that formal attire with white coats was the most preferred form of physician dress.

I found the discussion in the study worthwhile along with the strengths and weaknesses the author's outline. They went to great lengths to design a non-biased questionnaire and used a consistent approach to shooting their photos. They also discuss lab coats, long sleeves, and hygiene.

But what to draw from the findings? Does patient satisfaction matter or just clinical outcomes? Is patient happiness a means to an end or end unto itself? Can I even get you excited about a score of 6 versus 8 (a 25% difference)? For instance, imagine the worst dressed doc -- say, shorts and flip-flops. Is that a 5.8 or a 2.3? The anchor matters, and it helps to put the ratings in context.

During my training, I idolized my chair and program director. My PD is still a trusted friend to this day, and my chair was and is a nationally known figure. Yet on the weekends, they wore jeans and went casual. I still do that myself -- partly as a Saturday and Sunday dress down and attire decompression, but also in part because of mental memory and emulation of my mentors. It was OK for them, so it is OK for me. Their patients adored them.

Despite the study, unless my overseers put hard rules into place, I likely will not become a haberdasher's Saturday and Sunday dream cadet. However, if firm evidence proves we have a meaningful impact on patient experience based on our appearance, I will upgrade. Monday to Friday I am game-on as the wards go and don the collar and neckwear. But for holidays, nights and weekends -- yes, I am intrigued and will keep an open mind and wait for additional credible data.

Does our dress change how a patient feels and recovers? I am still hesitant on the latter, and on the former, as the patient gets to know you, how you physically represent yourself probably means less. But we have a lot to learn about patient experience and satisfaction. It's a knowledge black hole now.

To move my thinking, the study I want requires a different approach. I need the same 4,000+ patients but with actual docs dressing in the garb depicted in the photos (the number and distribution of providers to be determined). The study design would be a sound single-subject design, and participants would wear casual clothes for six months and then switch to white coat formal for another half year. Patients would assess their docs not based on appearance but experience or satisfaction domains relevant to a set of tangible outcomes. Compare and contrast the same doc in the different duds and use them as their own controls. These outcomes should be marked enough for practitioners to take note of and force them to realize dressing down does them and their patients a disservice (i.e., trust, adherence to care plans, follow-up).

That kind of data would put my casual attire in the Goodwill pile and allow these guys to seek another round of funding. But call me an open-minded skeptic.

Bradley Flansbaum, DO, MPH, MHM, works for Geisinger Health System in Danville, Pa., in the divisions of hospital medicine and population health. This post originally appeared on The Hospital Leader.

2018-06-14T12:00:00-0400
Comments

Accessibility Statement

At MedPage Today, we are committed to ensuring that individuals with disabilities can access all of the content offered by MedPage Today through our website and other properties. If you are having trouble accessing www.medpagetoday.com, MedPageToday's mobile apps, please email legal@ziffdavis.com for assistance. Please put "ADA Inquiry" in the subject line of your email.



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